Review · LONDON

“Here We Go Again” London Afternoon Tea Bus

4.5 · 110 reviews 1 hour 30 minutes (approx.) From $68 Operated by Golden Tours Gray Line London · Bookable on Viator
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London sings along. This ABBA-themed afternoon tea bus combines a 90-minute ride past major sights with tea, sandwiches, sweets, and Prosecco. I like the easy sightseeing format, since you can see Westminster Abbey, the London Eye, and Tower Bridge without changing trains or planning a route. I also like the cheerful social setup, which makes it easy to share a table and a few songs with fellow fans. The main catch is that ABBA music may not fill the whole ride, and the experience can feel pricey if you expect a detailed London tour.

This is not a formal sightseeing excursion with a live guide. It is a lighthearted afternoon out on an iconic double-decker bus, with an English audio guide pointing out some of the city’s big sights. The food and music are the main event. The landmarks provide the scenery.

Key Things to Know Before You Book

"Here We Go Again" London Afternoon Tea Bus - Key Things to Know Before You Book

  • The ride lasts about 90 minutes and begins and ends at Golden Tours on Bulleid Way near Victoria.
  • ABBA music is part of the theme, but not always the entire soundtrack. Some of the ride may feature other pop music.
  • The menu includes afternoon tea, with standard, vegetarian, vegan, and gluten-free choices.
  • A glass of Prosecco is included for those aged 21 and older. Younger guests receive a non-alcoholic drink.
  • The bus passes major sights rather than stopping for visits, including Westminster Abbey, the London Eye, and Tower Bridge.
  • The group size is capped at 26 people, creating a more social setting than a large coach tour.

What the ABBA Afternoon Tea Bus Actually Feels Like

"Here We Go Again" London Afternoon Tea Bus - What the ABBA Afternoon Tea Bus Actually Feels Like

Think of this as afternoon tea with moving views, not a traditional London tour with a musical soundtrack added on. You sit on a double-decker bus, eat small sandwiches and desserts, sip tea or another drink, and watch central London pass by the windows.

The ABBA theme gives the outing its personality. You may find yourself singing along, especially once the familiar songs begin. One important point is worth stressing: the music may not run continuously. The first part of the ride can include other artists, and ABBA may arrive later in the journey. If you book this expecting 90 minutes of nonstop ABBA, you could feel shortchanged.

The tone is casual and social. This suits you if you like meeting people, sharing a table, and enjoying a playful London activity. It is less suited to you if you want quiet sightseeing, detailed commentary, or a carefully paced food experience.

There is no live guide on the bus. Instead, an English audio guide identifies some of the sights and offers basic commentary. That keeps the ride simple, but it also means you should not expect the depth you would get from a walking tour or a dedicated guide at each monument.

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Starting at Golden Tours Near Victoria

The meeting point is the Golden Tours Bulleid Way departure point, Stop 1, at Bulleid Way, London SW1W 9SR. The activity returns to this same meeting point, which is useful if you have evening plans elsewhere in the city.

Because the tour lasts about an hour and a half, it fits neatly into a day of sightseeing. You could pair it with nearby Westminster, Buckingham Palace, or Victoria activities, though the bus itself does not include hotel pickup or drop-off.

The experience is offered in English and uses a mobile ticket. Confirmation arrives at booking, so keep the ticket easy to access on your phone. The bus carries no more than 26 people, a manageable number for the single server handling the tea service.

Westminster Abbey and Parliament Square from the Bus

"Here We Go Again" London Afternoon Tea Bus - Westminster Abbey and Parliament Square from the Bus

One of the first important sights on the route is Westminster Abbey, located beside Parliament Square and the Houses of Parliament. Its Gothic exterior is one of London’s most recognizable views, and it remains a traditional place for coronations.

From the bus, you get a city-view introduction rather than a visit inside. That distinction matters. Westminster Abbey rewards time spent exploring its interior, but this ride gives you the advantage of seeing it as part of a wider London circuit while you eat.

The audio guide may point out the abbey and nearby landmarks, but the commentary is not designed to provide a full account of the building. I would treat this section as a scenic preview. If the abbey is high on your list, plan a separate visit.

The moving view can also be affected by the bus windows. One particularly practical concern is cleanliness. Dirty glass can make it hard to take photographs or enjoy the scenery, especially when the weather is dull. Sit where you have the clearest view, and keep your expectations realistic about picture quality.

The London Eye and Views Across the River

The London Eye is another major sight included in the route. Its glass capsules rise 135 metres above the city, giving riders broad views over London. The afternoon tea bus does not include a ride on the Eye, fast-track admission, or standard admission. It simply takes you past one of the city’s most familiar modern landmarks.

That can still be valuable. The bus gives you a quick sense of how the Eye fits into the riverfront and central London. If you have already ridden it, the passing view is a pleasant reminder. If you have not, this glimpse may help you decide if a separate visit belongs in your schedule.

You should not confuse the bus with a London Eye ticket. The experience includes no entry to the capsules. It also does not stop for you to get out, explore, or take a ride. You remain on the bus while the audio commentary identifies sights along the way.

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Tower Bridge as the Route’s Big Finish

Tower Bridge brings a different mood to the ride. Its two towers and high walkways are easy to recognize from the street, and the structure has taken more than 135 years of public attention since its construction. The bridge required eight years to build, with more than 11,000 tonnes of steel used for its towers and walkways.

The full Tower Bridge attraction includes walkways, interactive displays, and exhibitions. None of that admission is part of the tea bus. From the bus, you get the exterior view and a brief introduction through the audio guide.

Again, I see this as a useful orientation rather than a replacement for a proper visit. If you want to learn how the bridge works or walk across its upper levels, you will need a separate ticket. The bus simply lets you enjoy one of London’s best-known sights without adding another stop to your day.

Afternoon Tea: Small Sandwiches, Sweets, and Hot Drinks

The food is a central reason to book this experience. The tea service includes sandwiches, sweet treats, and hot tea served during the ride. A vegetarian, vegan, gluten-free, or standard menu is available, so you can select the option that fits your needs when booking.

The strongest food praise goes to the desserts. They are described as tasty and enjoyable, while the sandwiches can be less consistent. You might find the tea sandwiches perfectly fine, but they may also be a little soft after sitting on the moving bus.

That is a practical limitation of serving afternoon tea in motion. The bus must navigate London streets, and the food is prepared for transport rather than plated in a quiet hotel lounge. If you want delicate pastries and perfect sandwiches in a polished setting, a traditional afternoon tea venue may offer better value.

The tea itself is served hot, and the experience includes a souvenir plastic mug. The mug is a fun touch for an ABBA fan, though it is not the same as fine china or a formal tea service. I would view the meal as pleasant touring food, not a luxury afternoon tea.

The operator cannot guarantee that food has not come into contact with nuts or other allergens. If you have a serious allergy, this is an important reason to contact the provider before booking and consider if the food service is suitable.

Prosecco, Non-Alcoholic Drinks, and Age Rules

A glass of Prosecco is included for guests aged 21 and older. Anyone younger than 21 receives a non-alcoholic drink instead. The supplied information uses the 21-year threshold, so do not assume that the drinking age rules of your home country apply here.

The Prosecco can add to the festive mood, particularly when the music turns to ABBA and the bus passes a famous London view. Still, drink quality may vary. One account described the Prosecco as a little warm, which can matter if the drink is a major reason you are booking.

Tea remains the dependable choice. You can enjoy it throughout the ride, though hot drinks on a warm bus are not always welcome. Keep that in mind if you are sensitive to heat or prefer cold drinks while sightseeing.

How Much Value Do You Get for $68.06?

"Here We Go Again" London Afternoon Tea Bus - How Much Value Do You Get for $68.06?

At $68.06 per person, this is not the cheapest way to see London. You are paying for the combination of transportation, afternoon tea, drinks, music, an English audio guide, and the novelty of riding an old-style double-decker bus through central London.

The price makes more sense if you would otherwise pay separately for afternoon tea and a sightseeing ride. It also works well as a celebration activity, especially for an ABBA fan who wants something more playful than a museum or standard bus circuit.

The value drops if your main goals are detailed history, excellent food, or uninterrupted ABBA. There are no monument admissions, no live guide, and no hotel transfers. The ride also lasts only about 90 minutes, so it is an experience to fit into your London plan, not a full afternoon of sightseeing.

For me, the best value comes from the shared mood: tea, music, city views, and a chance to make the ride itself the occasion. If you are mainly buying a meal, the cost may feel high. If you are buying a themed London memory, it is easier to justify.

The Most Important Drawback: The ABBA Theme May Be Uneven

The largest question is how much ABBA you will hear. The title and marketing make the theme clear, but the soundtrack may include non-ABBA music for part of the ride. One account described other music playing for the first 15 minutes before ABBA songs began, while another felt that ABBA filled only about half the journey.

That does not make the outing a bad choice. It does mean you should book it with the right expectation. You are buying an ABBA-themed tea bus, not a live ABBA concert or a continuous tribute show.

The difference matters most for dedicated fans. If you want every song to be from the group, this may disappoint you. If you are happy with a London sightseeing ride that includes ABBA and other pop music, the format should feel more satisfying.

There is also a risk of receiving a regular afternoon tea bus rather than the ABBA version. If the theme is the whole reason for your booking, check your confirmation carefully and raise any mismatch promptly with Golden Tours.

Heat, Windows, and Other Comfort Details

A moving bus has limits that a restaurant does not. One account described the bus as miserably hot, with a passenger becoming unwell and unable to drink the hot tea. That is a serious comfort concern, especially on a warm day.

You may also find that window quality affects the sightseeing. Dirty windows can make London’s landmarks hard to see clearly and reduce the usefulness of the upper-deck views. The bus itself may look charming, but appearance does not guarantee a perfect viewing platform.

The service is handled by a driver and a tea server. The server may work hard to bring food and drinks to everyone while the bus is moving, but service can feel busy rather than leisurely. A maximum of 26 people helps keep the group from becoming huge, though it does not turn the bus into a private dining room.

Most people can participate, and the activity is near public transportation. Still, the supplied information does not give detailed accessibility information. If you have specific mobility or seating needs, ask Golden Tours before you reserve.

Who Will Enjoy This Ride Most?

I would recommend this experience most strongly to:

  • ABBA fans who enjoy a casual, social outing
  • First-time London visitors who want a quick view of several famous sights
  • Couples and friends looking for a themed celebration
  • Families who appreciate the non-alcoholic drink option for younger guests
  • Anyone who prefers a moving tour to a long walking route
  • Visitors who want a break from museums and formal sightseeing

I would be more cautious if you want a quiet meal, exacting food quality, full historical commentary, or a guaranteed ABBA-only soundtrack. You should also think twice if heat, motion, or uncertain window clarity could make the ride uncomfortable.

Booking, Cancellation, and Planning Advice

The experience is often booked about 51 days ahead, so reserving early may be sensible if your London dates are fixed or the ABBA theme is important to you. Free cancellation is available if you cancel at least 24 hours before the start time. Cancellations or changes made inside that window are not accepted for a refund.

Choose your menu when booking, especially if you need vegetarian, vegan, or gluten-free food. Check the alcohol age rule, and do not rely on the Prosecco if you would prefer a specific drink.

I would also plan this as a scheduled activity rather than a flexible sightseeing option. It begins and ends at the same Golden Tours meeting point, and the ride cannot wait for a late arrival or adjust around your other plans.

Should You Book the ABBA Tea Bus?

Book it if the idea of singing along to ABBA while eating tea sandwiches and watching London pass by sounds like a good time. The strongest parts are the friendly atmosphere, the unusual double-decker setting, the tasty sweets, and the easy route past Westminster Abbey, the London Eye, and Tower Bridge.

Skip it if you expect a polished luxury tea, a live guide, spotless viewing windows, or 90 minutes of ABBA songs. At $68.06, the price asks you to value the theme and the occasion as much as the food.

My practical verdict: this is a fun specialty outing for the right audience, not a substitute for London’s best sightseeing tours or afternoon tea rooms. Go for the music, the novelty, and the shared experience. Treat the landmarks and commentary as a pleasant bonus.

FAQ

How long does the ABBA afternoon tea bus last?

The experience lasts approximately 1 hour and 30 minutes.

Where does the tour begin and end?

It begins at Golden Tours, Bulleid Way Departure Point Stop 1, Bulleid Way, London SW1W 9SR. It ends back at the same meeting point.

Is there a live guide on the bus?

No. The experience includes an English audio guide, but no live guide.

Which London sights are included on the route?

The route includes views of Westminster Abbey, the London Eye, and Tower Bridge. The experience does not include entry to these attractions.

What food options are available?

You can choose a standard, vegetarian, vegan, or gluten-free afternoon tea menu.

Is Prosecco included for everyone?

A glass of Prosecco is included for those aged 21 and older. Guests under 21 receive non-alcoholic drinks.

Can I cancel for a full refund?

Yes. You must cancel at least 24 hours before the experience start time to receive a full refund. Changes or cancellations made less than 24 hours before departure are not accepted.

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